When the Aston Martin GT2 of Jota Sport AMR appears on the grid of this year’s Le Mans 24 Hours on 11th June, in front of an estimated 235,000 spectators and a massive global TV audience, it will be resplendent in the livery of one of the world’s leading specialist insurers, Hiscox.
Hiscox, a specialist in high value home and motor insurance, has entered into a 42-month agreement with Kent based Jota Sport, Official Aston Martin Racing Partner Team, which sees the insurer become the team’s official insurance partner.
As well as taking advantage of the extensive branding opportunities that the Le Mans Series offers, the partnership deal aims to help Hiscox identify and develop new business opportunities through the relationship with Jota Group and other companies (including SJD Accountancy and Jota Aviation) belonging to the Jota Chairman, Simon Dolan, recipient of the coveted British Chamber of Commerce’s 2010 Entrepreneur of the Year.
Commenting on the sponsorship deal, Annabel Venner, Marketing Director at Hiscox, said: "We are excited to be joining up in this innovative partnership with Jota Sport AMR and are looking forward to seeing Jota Sport's stunning Aston Martin GT2 at this year’s Le Mans 24 hours, complete with its distinctive, Hiscox styled black and red livery.
“As a specialist in high value home and motor insurance, the Le Mans Series provides the type of quality branding opportunities that appeal to our customers. It’s also an opportunity to communicate to those with high value cars that Hiscox offers extraordinary motor insurance that they just won’t find with a standard policy.”
Jota Sport’s Commercial Director Brian Sims also sees huge potential for this new partnership: “We are delighted to welcome aboard such a prestigious company as Hiscox. The underlying business strategy for the new partnership is indicative of the current demand by a sponsor for a measurable, sustainable return on their investment.”
“We’re looking forward to working closely with Hiscox to deliver a high level of performance both on and off the track.”
The team’s participation at Le Mans 24 will be followed by other Le Mans Series races at Imola, Estoril and Silverstone.
ENDS
Notes for editors:
Jota Sport
Jota Sport is a world-class, professional motor racing organisation and Official Partner Team to Aston Martin Racing.
Often competing under the guise of the major corporate partners or manufacturers it represents, Jota-prepared cars have competed four times at Le Mans and taken podiums across five seasons of the Le Mans Series as well as in several American Le Mans Series events.
Having become an Official Partner Team to Aston Martin Racing in 2010, Jota Sport AMR will this season represent the famous marque at the very highest levels of international sportscar racing by campaigning a Vantage GT2 in the Le Mans Series and at the Le Mans 24 Hours itself, ahead of the team’s hugely exciting graduation to the premier LMP1 ranks with Aston Martin’s new AMR-One prototype in 2012.
For more information, please visit www.jotasport.com
Hiscox
Hiscox, the international specialist insurer, is headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). There are three main underwriting parts of the Group - Hiscox London Market, Hiscox UK and Europe and Hiscox International. Hiscox London Market underwrites internationally traded business in the London Market - generally large or complex business which needs to be shared with other insurers or needs the international licences of Lloyd's. Hiscox UK and Hiscox Europe offer a range of specialist insurance for professionals and business customers, as well as high net worth individuals. Hiscox International includes operations in Bermuda, Guernsey and USA. Hiscox Insurance Company Limited, Hiscox Underwriting Limited, Hiscox Europe Underwriting Limited and Hiscox Syndicates Limited are authorised and regulated by the Financial Services Authority.