Luxury British sports car manufacturer Aston Martin is today announcing the opening of a new dealership in Xi'an in partnership with Pang Da Automobile Trade Company Limited, further reinforcing the brand’s commitment to the Chinese market.
Xi'an, 16 April 2014: Luxury British sports car manufacturer Aston Martin is today announcing the opening of a new dealership in Xi'an in partnership with Pang Da Automobile Trade Company Limited, further reinforcing the brand’s commitment to the Chinese market.
Guests at the exclusive celebration staged to mark the opening were able to view first-hand the timeless DB9; the world's most beautiful four-door sports car, the Rapide S; and the luxurious and elegant Vanquish – Aston Martin's ultimate GT.
Christian Marti, Aston Martin Global Sales Director, was on hand to officially open the impressive new showroom. He said: “Following on from our momentous achievement in 2013 – Aston Martin's 100th anniversary – 2014 marks the dawn of this legendary British marque's second century in business.
“I am honoured to have visited China on behalf of Aston Martin during these two remarkable years to witness the openings of several new dealerships, and to see for myself the successful business we are building here.
“Aston Martin has enjoyed steady growth since entering the market in 2008, and will continue to place a high importance China and its growing number of discerning luxury sports car enthusiasts.”
Jenny Zheng, Aston Martin's China Regional Director, said: “With its stable and progressive growth, China has become one of our most important markets. We will continue to expand the Aston Martin dealership network on the Chinese mainland. The Aston Martin sales network is being continually strengthened, which gives our dealer partners the confidence to build exceptionally high quality showrooms and, in turn, provide excellent service to Chinese customers.”
The newly-opened Xi'an showroom is located at 69 C Enci West Road, Yanta District, and has been designed and built to Aston Martin's exacting global standards, providing luxury car buyers with everything they expect from such an iconic sports car brand.
The dealership is located in a distinctive building with traditional Chinese architecture and visitors to the 992 square-metre showroom will be able to see the Aston Martin line-up uniquely displayed as pieces of art in a gallery-style space.
The adjoining Aftersales facility has been fully equipped with Aston Martin service and repair tools and equipment, along with factory-trained technicians, to ensure that customers of Aston Martin Xi'an will receive first-class technical service.