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Aston Martin Lagonda Privacy Policy


Aston Martin Lagonda Limited (“Aston Martin” “us”, “we” or “our”), a company registered in England with number 01199255 and with its registered office at Banbury Road, Gaydon, Warwickshire, CV35 0DB, is committed to protecting the privacy of its users.

This privacy policy (the “Privacy Policy”) explains our policy regarding any personal data that you might supply to us (or that might be collected from you) when you visit our Website or use certain services offered via the Website (“Information”). The Information shall be used in accordance with the permissions granted by you and in accordance with the Data Protection Act 1998 (the “Act”). 

This Privacy Policy is intended to assist you in making informed decisions when using our Website. Please take a minute to read and understand it and please note that it should be read in conjunction with our General Terms and our Cookie Policy, referred to below.

Please note this Privacy Policy only applies to the use of Information collected via our Website (which for this purpose includes the Aston Martin Art of Living Experiences website (the “Experiences Website”) which is hosted, maintained and managed on behalf of Aston Martin by Quintessentially (UK) Limited (“Quintessentially”), a company registered in England with number 03879072 and whose registered office is at 29 Portland Place, London, W1B 1QB) or during your communications with us. It does not apply to your communications with our authorised dealers, or any other third party.


Aston Martin works with a number authorised third party partners including authorised agencies, authorised Aston Martin dealers, authorised suppliers and preferred event management partners across the world (which includes without limitation Quintessentially), in order to deliver the products, services, events and experiences described on the Website (including the Experiences Website) and such authorised third party partners are data processors (“Data Processors”) for the purposes of the Act.


Aston Martin Lagonda Limited is the data controller (“Data Controller”) for the purposes of the Act and can be contacted at Banbury Road, Gaydon, Warwickshire, CV35 0DB.


Aston Martin is committed to protecting your privacy. You can visit most pages on the Website without giving Aston Martin any Information. But sometimes Aston Martin does need Information to provide the services that you request. This document is designed to give you a clear explanation of Aston Martin’s data processing policies. Please see below for further information. If you have any questions or concerns relating to Aston Martin’s use of your Information and/or data protection, please contact the Data Controller at our registered office address above.

By using the Website you consent to Aston Martin’s collection and use of your Information as described in this Privacy Policy. If we change this Privacy Policy we will post an updated version of this Privacy Policy on the Website to keep you aware of what Information is collected, how it is used and under what circumstances we may disclose it.


You may send us or we may ask you for the following Information:

• Your full name;
• Your address and postcode;
• Your contact information (such as your email address, telephone number and mobile telephone number);
• General information about yourself (such as your personal or professional interests, your experience of our services and products or other services and products and your contact preferences);
• Photographic and/or video materials featuring your name and likeness that you may post to our Website; and
• In the event that you apply for a job with Aston Martin, we will require further professional Information about yourself by way of a job application or your Curriculum Vitae.

Aston Martin may also collect certain information about your computer hardware and software, this includes:

• Your IP address;
• Browser type;
• Operating system;
• Access times; and
• Referring website addresses


Aston Martin and/or our partners may use your Information in the following ways:

• To ensure that the content on our Website is presented in the most effective manner for you and your computer;
• To enable you to use the interactive features of our Website;
• To provide products and services that you have requested;
• To develop and improve our products and services;
• For our internal record keeping;
• To contact you to answer any queries you may have;
• Where you are an owner of an Aston Martin and/or Lagonda branded vehicle, to contact you in respect of any field service actions, warranty matters, product recalls or any similar relevant notifications;
• To contact you for market research or marketing purposes where you have given us permission to do so. For more information on how we may market products and services to you please see below; and
• In the event that you apply for a job with Aston Martin we will use any Information you submit by way of a job application or your Curriculum Vitae solely to assess your suitability for employment by us and to carry out any subsequent interview process.

Aston Martin may in limited circumstances, disclose your Information to the following third parties:

• In the event that Aston Martin sells or buys any business or asset we may disclose your Information to the prospective seller or buyer;
• In the event that you apply for a job with Aston Martin we may share your Information with third party agents who we use to assist us in the recruitment process; and
• If Aston Martin is under a duty to disclose or share your Information to comply with any legal obligation or in order to enforce or apply Aston Martin’s terms and conditions and other agreements or protect the rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.


We are committed to ensuring your Information is secure. As part of our efforts to protect your Information Aston Martin will never send you emails asking for your personal Information or for your registered password (if you are a registered user).

If you do receive such an email or are asked to disclose this information by someone claiming to work for Aston Martin please report the communication to our Data Controller using the following methods:

• Using the enquiry form at www.astonmartin.com/enquire or
• By writing to the Data Controller at our registered office address: Banbury Road, Gaydon, Warwickshire, CV35 0DB.


You have the right to ask us to provide a copy of the Information we hold about you (for which we may charge a small administration fee) and to have Information removed or any inaccurate Information about you corrected.

If you would like your Information to be removed from our records or if your Information requires amending then we will endeavour to correct, update or remove your Information as swiftly as possible. This can be done using the following methods:

• Using the enquiry form at http://site.astonmartin.com/eng/contactus/websitecomments; or
• By writing to the Data Controller at our registered office address: Banbury Road, Gaydon, Warwickshire, CV35 0DB.

Please note that while Aston Martin will endeavour to make the updates as promptly as possible, communications may be sent using the original details until the changes have been processed.


We take all reasonable steps to retain your personal Information only for as long as reasonably necessary. If you no longer want us to store your Information you may request for it to be removed from our records, please see below for details of how to request removal. Please note that such removal may prevent us from supplying certain services to you.


The Information that Aston Martin collects from you may be transferred to and stored at a destination outside the European Economic Area (“EEA”). The Information may also be processed by staff operating outside the EEA who work for us or for one of Aston Martin’s suppliers. By submitting Information to Aston Martin, you agree to this transfer, storing or processing. Aston Martin will take all steps reasonably necessary to ensure that your Information is treated securely and in accordance with this Privacy Policy and the Act.


The Website contains some links to other third party websites. Please be aware that Aston Martin is not responsible for the privacy practices of such other third party sites. This Privacy Policy applies solely to the Information collected by Aston Martin on our Website (which for the avoidance of doubt includes the Experiences Website).

Marketing Use

From time to time, and where you have given your permission to do so, we or our partners may wish to contact you with information relating promotions, offers and other information about our products and services, or the products and services of our partners including our group companies and our authorised dealers.

If you decide you do not want to receive those marketing communications, you can unsubscribe using the following methods:

• On our website at: http://newsletter.astonmartin.com/newsletter.aspx; or
• By writing to the Data Controller at our registered office address: Banbury Road, Gaydon, Warwickshire, CV35 0DB; or
• On each marketing communication there will also be an opportunity for you to unsubscribe.


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