Aston Martin’s first dealership in Mexico officially opened for business last night with an opening ceremony attended by some 300 local dignitaries, customers and auto enthusiasts.
Irvine, CA, 28 February, 2014 – Aston Martin’s first dealership in Mexico officially opened for business on 27 February with an opening ceremony attended by some 300 local dignitaries, customers and auto enthusiasts.
The new Aston Martin Mexico City site is the British brand’s first entry into Mexico and brings the company’s total dealership reach to 41 showrooms across the Americas.
Speaking at the opening ceremony, Julian Jenkins, President, Aston Martin The Americas said: “We are pleased to welcome Aston Martin Mexico City to our dealer network and we look forward to working with them closely to grow our brand here in this emerging luxury market.
“We take time to evaluate the right locations and people to represent the Aston Martin brand and I’m confident with our new partners and this excellent new facility we are well positioned to grow in the Mexico over the coming years.”
Aston Martin Mexico City Dealer Principal, Martin Josephi added: “We are honoured to be Aston Martin’s partners in Mexico. The luxury and craftsmanship associated with the brand will be very appealing to Mexican customers.
“The arrival of this prestigious brand represents an important milestone for our country, which has a great outlook for growth and development in years to come.”
Supported by Colunga London, Hackett, Jaeger LeCoultre, J&G, Louis Roederer, Pirelli and Tequila Herradura the new store in Polanco, Mexico City was officially opened by dealer partners, Martin Josephi and Fernando Macias. Guests were able to view the new 4,500 sq.ft retail space in full where the new flagship Vanquish was displayed alongside the four-door Rapide S and other Aston Martin sports cars including the DB9 and V8 Vantage.
The official opening closes a busy month for the new Aston Martin Mexico City site after a visit by UK Deputy Prime Minister, Nick Clegg earlier this month during a trade mission to Mexico.
During his visit Mr Clegg commented: ““As one of Latin America’s largest trading nations, economic experts have already highlighted the huge potential for growth in Mexico over the next decade to emerge as a new global leader.
“Expansion embarked upon by leading British companies such as Aston Martin is a prime example of this potential.”
Aston Martin Mexico City launches with a corporate retail space capable of showcasing six of the company’s sports cars. In addition to a customer reception area and new car gallery – all finished in distinctive corporate identity – the new dealership partner will also accommodate the servicing needs of Aston Martin owners throughout the country.
Located in the upscale Polanco area of northwest Mexico City, the showroom is perfectly situated to help grow Aston Martin’s presence in the region and bring the famed British brand directly to Mexican customers for the first time.