Aston Martin Cadenazzo in the area of Ticino, in Switzerland, has completely refurbished its luxury sports car centre creating the ideal meeting place for customers and enthusiasts of the British luxury car brand. As of today, the Aston Martin dealership; part of the Tarcisio Pasta SA Group and official Aston Martin dealer in Switzerland since March 2003, will present the company’s complete model range in a brand new and beautifully extended showroom.
Dr. Ulrich Bez, Aston Martin Chief Executive, said at the official opening ceremony: “Aston Martin Cadenazzo is one of our most dynamic and dedicated family owned dealerships in Europe. Their approach is faithful to the customer with exceptional attention to detail and service. We thank the Pasta family for their commitment. This is the right investment to take us together into the future.
“We have a growing model range to offer our customers, now joined by the Vantage S and the Virage plus our new luxury city car, the Aston Martin Cygnet, which is currently launched to the media in London. Further Aston Martin has unveiled yet another exciting car to public last weekend – the new Aston Martin V12 Zagato, which was awarded this year’s Concorso D’Eleganza Design Award. With such a growing family of cars it is increasingly important that we offer our customers the best environments in which to view them.”
Igor Pasta, Aston Martin Cadenazzo dealer principal, said: “We put a great importance on our customers and are continuously proactive in finding new ways to serve them better. Our success is directly related to the strength of our numerous individual relationships. Now we can do more than before: present the entire Aston Martin range in one of the biggest dealerships in Switzerland with new exciting cars in the environment owners expect from this brand, and with more value added services. Part of which is access to our very own Aston Martin owners club, exclusive to the Tarcisio Pasta Group.”
The new sales area has doubled in size to 532 m2 over two floors and is able to accommodate 15 cars in total. Aston Martins are now housed in the globally recognised Aston Martin corporate identity, complemented by features which encourage natural light for viewing the sports cars at their best, as if out on the road. A fully travertine laid reception, a natural marble from Italy and typical Aston Martin design touch, welcomes customers to the comfort of two private sales specialist offices with an elegant glass staircase leading from the first to the second floor.
Additionally, both the garage and service area have been enlarged, encompassing three dedicated vehicle bays with fully modernised equipment. The Aston Martin dealership site has also prepared an underground storage facility, offering customers secure long-term parking facilities.
Highlights of the opening event will be the display of a One-77 alongside the newly launched Aston Martin luxury tailored commuter city car, the Cygnet. Also included on the evening will be the brand new Virage and V8 Vantage S sports cars. Also on display and demonstrating the significant full capacity of the dealership will be examples of DBS, V12 Vantage and the elegant four-door sports car, Rapide.
Aston Martin Cadenazzo is one of five official Aston Martin dealerships in Switzerland. Aston Martin Europe currently operates through 45 dealerships in 18 countries.