Pilot project starts in Germany
Gaydon / Frankfurt, 4. August 2009. Aston Martin customers in Germany will be able to benefit from a new innovative programme offered nationwide taking effect immediately. Under the umbrella of the quality seal ‘Assured’, recently introduced on a company-wide basis for products and services of Aston Martin, a newly comprehensive dealer programme will be introduced to enable vehicle leasing, financing and insurance protection in a single customised package.
‘Assured Leasing’, ‘Assured Finance Service’ and ‘Assured Insurance Service’ will replace the individual programmes previously offered by the Aston Martin dealership network in Germany and thus as an overall programme present a number of new options and advantages. Firstly, customers will receive tailor-made products at optimised conditions that incorporate the special requirements of the car brand. Overall, the costs of the insurance rates will decrease and the insurance coverage will be expanded, to include amongst other benefits cover for use within all official Aston Martin driving events.
Aston Martin’s official partners for this new programme in Germany are the akf Bank and akf Leasing, Wuppertal, for financing and leasing as well as National Suisse, Frankfurt/Main, for insurance. The project is initially being piloted in Germany owing to the extensive dealership network within the region with further markets expected to follow.
The official Aston Martin "Assured" - seal was introduced in July this year. It guarantees the customer the compliance of the high quality standards of the insignia in all products and services that are acquired through the Aston Martin dealership network. The first products to carry this seal have been the official Pre-Owned programme as well as the Aston Martin Extended Warranty programme.