The Emil Frey Group, on their 25th Anniversary of being one of Aston Martin’s official dealers in Switzerland is proud to announce the official opening of a new dedicated Aston Martin showroom at their Safenwill location.
The new standalone 350 sqm showroom incorporates Aston Martin’s key retail design elements and will be a showcase for the Aston Martin model line-up – DBS, DB9, V8 Vantage and soon to be joined by the V12 Vantage and the DBS Volante which debuted at the Geneva Auto Salon. The facility extends over two floors and accommodates - in addition to sales offices and a dedicated customer lounge - a spacious exhibition space for eight cars.
Aston Martin’s Chief Executive, Dr Ulrich Bez said at the official opening event, “We are very pleased to see how much effort, resources and heart Emil Frey Group has put into this new showroom. This is the right place to present Aston Martins to our customers and a perfect representation of our brand.“
Dr Bez thanked Walter Frey, owner of Emil Frey Group, for the trustful and successful cooperation with Aston Martin: “Over the past 25 years as the official Aston Martin dealer, Emil Frey Group has contributed greatly to building up and strengthening the Aston Martin brand in Switzerland. It is also due to the excellent work of the Safenwil dealership that we have been very successful in Switzerland over the past years, and we hope to continue this in the future.”