We know that for our customers and enthusiasts video is a great way of getting close to the events and activities we run around the world, many in conjunction with our official dealer network.

Early in 2013 we introduced a new social media initiative - the Aston Martin Friday Film. Friday afternoon at 2pm (UK) is the ideal time slot to release a weekly film on YouTube and through our social media channels, ensuring the largest part of our audience base is able to view and share this new and exciting content. The social media following we've built up and the excitement our followers have for this weekly release means it's an initiative going from strength to strength. With the launch of our new Aston Martin blog we'll now be releasing our Friday film with additional commentary and detail within a weekly post.

Here's last week's offering - an exclusive video which goes behind the scenes at last month's opening event of our new Aston Martin Taichung dealership in Taiwan. The glittering party saw VIP guests get the chance to view some our current product range, from the extreme V12 Vantage S, as well as established favourites such as Vanquish, Rapide S and DB9.

Read the official press release on the opening of Aston Martin Taichung.